ABOUT
The foundation of the label occurred in 2014, beginning as an independent outlet for rapper .JAY:Z., .KANYE-WEST: and artist, :-RIHANNA-:.
During the time of it's occurance, the artists' current agency 'Habbo STAR' was going through a long-term hiatus with struggling attempts to bring it back to it's former days. This inspired Carter to focus solely on the potential of ROCNATION.
Last year, they made their biggest signing yet with Industry Icon and Hip-Hop Queen, CARMENFIERCE.
ROC-A-FELLA is an exclusive label on Habbo assuring all the artists signed obtain full attention and initial opportunity of ROC's business motives.
The brand-new Roc the Mic Studios in New York City caters to the label’s extended family of artists, producers, engineers and songwriters who make hip hop and R&B music.
The space splits up visibly to urban music production code: comfortable studio, with an analog desk, monitors and private lounge.
The studios are distinguished by their thumping sound systems, a design requirement .JAY:Z. stressed from the get-go.
“This is a hip hop environment; people want to really crank it up to see how it’s gonna knock in the clubs. You’ll have 10 guys in here bopping their heads. This is the culture; this is how hip hop gets played.”
The 40/40 Club is a chain of sports bars and lounges owned by hip hop mogul .JAY:Z.. The name is borrowed from the baseball term for the exclusive group of Major League Baseball players who have achieved the rare individual feat of 40 home runs and 40 stolen bases in a single season. Although on Habbo, the club adopts players from both Soccer and Basketball.
Not only does the sports bar cater to sports fans but also the most elite company, homing A-List celebrity guests.
"Now you chillin' with a boss, b*tch of course SC on the sleeve / at the 40/40 club ESPN on the screen".